ABOUT US

 What makes for a great coach? It’s the ability to lead, make things happen and inspire. It’s the extraordinary talent to help players see what's possible, achieve breakthroughs in performance, and create meaningful life skills. 

This is BFIT540. We are coaches. We are on the field. We know your time is best spent with players not on buying uniforms.

That's why we offer online ordering, stand-out design, 24/7 support, fast-turn, local pickup and low-cost shipping. Orders are ready in 2 to 3 weeks, not 2 to 3 months. We are the manufacturer so we control the process, including flexibility for last minute adds. 

We buy local. We offer Apprenticeship Programs to support the trades. We work with Mike Rowe and mikeroweWORKS Foundation to help close the skills gap in America.  

We giveback. We work with Vocational Rehabilitation to hire people with disabilities. We partner with Horry Georgetown Technical College to develop the workforce. We use REPREVE recycled fibers to reduce waste. 

It's in our DNA ...

We come from a family of coaches, beginning in 1945 - when Al Ferony (my grandfather) was hired by Branch Rickey to play for the Montreal Royals, the AAA farm team for the Brooklyn Dodgers. He played for the Peekskill Highlanders, a minor league affiliate of the New York Giants. Al Ferony Jr. coached baseball and softball teams in Peekskill, NY for twenty-five years.

Dan Brin (my husband), ran track for Georgia Tech in the 90's and is BFIT540's Head of Production. For the last 9 years, Dan dedicated himself to coaching for NMB Parks & Rec, basketball, soccer, flag football, and baseball. In 2022, Dan was awarded 2022 NMB Coach of the Year. In 2023, he started a travel baseball team called BE80.